Search engines represent a very unique communication channel, allowing companies to precisely target an interest audience. In other media, the audience is look at something your advertisement is a distraction to them. In search engines, searchers are looking for something, adn your advertisement is a solution / answer to their search. Consequently, they are far more likely to respond to an appropriately targeted / timed ad by you.

Pay-Per-Click (PPC) advertising does one thing. Generate Leads. Pay-Per-Click allows you to engage with customers at the very moment they are looking to buy, giving you the benefit of instant exposure on search engines with prospects while visitors are looking for exactly what you offer.

Search engine optimization techniques require a longer-period to see noticeable results. The benefit of Pay-Per-Click advertising is that while your site may not rank high enough to get first-page results immediately, you can still get first-page coverage generated leads. Return on investment is easily quantified; you can see your results within minutes and change your advertising strategy to suit your target audience, making you effective at converting leads right away. 

Steps in a Pay-Per-Click Advertising Campaign:

• Set up Pay-Per-Click Account with Google. Set a monthly budget, manage data tracked, and make changes to your campaign using hard data.
• Develop Keyword Strategy. Identify keywords for services offered by your company. Develop keyword lists of 200+ search phrases for each service agreed to market.
• Build Landing Pages. Develop content for Pay-Per-Click ad landing pages. The landing page content can include references to every state you provide services in. If you can offer services in a number of states then we will be able to market in those states and employ them in your landing page.
• Develop White Papers. The White Paper's objective is to give highly relevant, timely information to customers about their specific topic in exchange for their contact information. We will work with your expert team to generate highly relevant reports that will drive traffic to your company and increase your chances of getting highly sought-after prospects to choose to do business with you.
• Write Pay-Per-Click Ads. Develop Pay-Per-Click ads based on keyword research for each service, and implement the following Pay-Per-Click strategies:
  • Improve ads through A/B testing to beat the best-written Ad
  • Peel & Stick strong search terms to their own Ad Groups
  • Place strong keyword terms in Ad Titles
  • Add Negative & Exact matching
    
• Reporting. Make campaign recommendations for continuous improvement; Provide insights into target market behavior and how best to capitalize on it in your Pay-Per-Click campaign. We detail reporting on tracked search phrases for each ad campaign, as well as identify which search terms browsers are really typing and actually convert into leads. So, you are able to target ad dollars on profitable search terms based on real data. As a result, you can measure Return on Investment (ROI) for each ad campaign, keeping search engine marketing costs in sync with your marketing budget.

Find out how Pay-Per-Click advertising can dramatically increase hot leads into your sales funnel. We will sit down with you for a free consulation and develop a custom strategy to get your offer infront of the right prospects. Fill out the form on our home page to learn more.